Life Insurance Awareness Month
A National Effort with Local Impact
Every September, the insurance and financial services community comes together to recognize Life Insurance Awareness Month (LIAM). Created more than 20 years ago by Life Happens, a nonprofit dedicated to educating Americans about life insurance, this national initiative highlights the critical role coverage plays in protecting families, strengthening businesses, and providing financial peace of mind.
This year, American Independent is proud to join forces with Life Happens and the National Association of Insurance and Financial Advisors (NAIFA) to amplify the message of LIAM. Together, we are working to clear up common misconceptions about life insurance and to show the many ways it can support financial security.
Life insurance is often viewed narrowly as a safety net for families, but its impact goes much further. It can:
Provide stability for loved ones in uncertain times
Safeguard small businesses and ensure continuity
Create tax efficient opportunities that support long term financial goals
At American Independent, our mission this September is simple: clarify what life insurance really does and raise awareness about all the forms it can take. Throughout the month, we will share educational resources, insights, and real world examples to help individuals and business owners alike understand how coverage fits into a strong financial foundation.
The future is always uncertain, but planning today creates confidence for tomorrow. By teaming up with Life Happens and NAIFA, American Independent is making LIAM a month of clarity, awareness, and action.
